White Hot: The Rise & Fall of Abercrombie & Fitch (2022)

The known brand of fashionable clothes appeared at the beginning of the 90th, and was popular for 20 years. The marketing mix of the company was quite smart as then the bared bodies of men flashed on all posters and cuttings in newspapers. It drew attention of youth as sexual revolution practically did not allow them to get acquainted closer with similar photos. Thus, organizing a fashion show in which exclusively young and sexual guys participated, the company of clothes assumed unprecedented furor, and they in fact managed it.

Earning money on trustful consumers, they showed how abruptly look in these clothes of the little girl and young man of different age. Thus, in the country domination of pop culture also extended. And later developed into something bigger, the brand decided to release not only clothes, but also aromas, both men's, and women's. Supplementing completely an image of the improbable couple looking in dresses of this brand perfectly from models blew as refined aroma from which all practically went crazy. However in the documentary participants of last fashion shows and also creators of designer clothes decided to reveal some secrets concerning the company. It was forced to close the production because of the forbidden marketing methods.